CRM (Customer Relationship Management) applications are software tools that help organizations manage interactions with their customers, streamline sales and marketing activities, and improve overall customer satisfaction. There are many different CRM applications available, ranging from simple contact management tools to more sophisticated platforms that integrate with other business systems.

Some of the common features of CRM applications include:

• Contact Management: Allows organizations to store and manage customer data, including names, addresses, phone numbers, and email addresses.
• Sales Management: Helps organizations manage their sales pipeline, track leads and deals, and analyze sales performance.
• Marketing Automation: Helps organizations automate their marketing processes, including email marketing, social media campaigns, and lead generation.
• Customer Service and Support: Allows organizations to track and manage customer service requests and provide support to customers via various channels.
• Analytics and Reporting: Provides insights into customer behavior, sales trends, and other key metrics that help organizations make data-driven decisions.

Some popular CRM applications include Salesforce, Microsoft Dynamics 365, HubSpot, Zoho CRM, and Freshsales. The choice of CRM application depends on an organization's specific needs and budget.